Own product strategy and multi-year roadmap for a suite of connected hardware and digital products, contributing to 40% of company revenue.

Partner with engineering, UX, marketing, and business teams to deliver integrated digital experiences through mobile apps and smart home ecosystems.

Drive supplier relationships and contract negotiations, optimizing costs and ensuring product quality compliance with global standards.

Spearhead omni-channel product launches across retail, e-commerce, and DTC platforms, strengthening brand presence and customer satisfaction.

Mentor and develop a team of product managers, fostering innovation and excellence in execution.

Owned product strategy for the Yale Assure Lock 2 platform, achieving 20% revenue growth and expanding retail market share by 3%.

Championed product strategy for a flagship connected device platform with a focus on enhancing user experience across mobile apps and IoT integrations.

Collaborated with cross-functional teams to deliver engaging, customer-centric digital touchpoints that aligned with brand values and business goals.

Led beta programs and user research to identify pain points and optimize product design for global DTC markets.

Defined user requirements and launched data-driven software solutions that improved usability and engagement for a global customer base.

Implemented Agile methodologies, optimizing the development lifecycle for rapid product iterations and continuous feature enhancements.

Worked closely with executive leadership to shape software strategy and go-to-market execution.

Defined and executed the product roadmap for multiple software solutions, ensuring alignment with business objectives and user needs.

Led cross-functional teams—including engineering, UX/UI design, and QA—to deliver high-quality software products on time and within budget.

Conducted in-depth market research and competitive analysis to identify feature opportunities and shape product strategy.

Collected and prioritized customer feedback to develop actionable product requirements that enhance user experience and engagement.

Partnered closely with engineering teams to drive efficient feature delivery while balancing technical feasibility and customer expectations.

Collaborated with marketing and sales teams to craft go-to-market strategies, ensuring successful product launches and adoption.

Applied agile methodologies to manage product development cycles, fostering continuous improvement and iterative feature releases.

Tracked post-launch product performance, analyzing insights to drive future enhancements and strategic decisions.

Developed and executed strategies for core product offerings to drive market success.

Conducted competitive analysis to inform product positioning and differentiation.

Established and nurtured relationships with key integration partners to expand market reach.

Managed the company’s eCommerce platform, optimizing user experience and sales performance.

Collaborated with the creative team to develop product brochures, specification documents, marketing campaigns, and packaging.

Provided sales teams with comprehensive documentation and materials to support successful product launches.

Created sales binders for new product introductions to streamline onboarding and training.

Led new product launches following the stage-gate process to ensure seamless execution.

Managed external vendors for various product development and marketing initiatives.

Partnered with the Social Media and PR team to maintain and enhance brand presence.

Conducted customer training sessions on product features, benefits, and installation.

Generated and analyzed monthly sales reports to track performance across multiple channels.

Worked closely with operations to manage inventory and forecasting, ensuring product availability.

Led the re-launch of the company’s technology and data offerings, enhancing market positioning.

Communicated product updates to customer service, sales teams, and manufacturer representatives to ensure alignment.

Streamlined multiple ECA product families for improved efficiency and brand consistency.

Managed multiple products simultaneously, overseeing their development, marketing, and launch.

Introduced new products to sales representatives and customers, driving awareness and adoption.

Oversaw and maintained the company’s website to ensure accurate and engaging content.

Developed comprehensive launch packages for all new product releases.

Managed all aspects of tradeshow booth preparations, from planning to execution.

Produced and launched the Electri-Quick Application Video series to support product education.

Served as a video editor and voice-over specialist, enhancing multimedia content quality.

Maintained and updated the company website to ensure accurate and engaging content.

Created detailed product specification documents to support sales and marketing efforts.

Conducted market research to identify opportunities in new verticals.

Developed and managed targeted email marketing campaigns, optimizing engagement and database growth.

Assisted in planning and executing tradeshow participation to maximize brand exposure.

Successfully launched multiple new products within the furniture industry.

Implemented internal process improvements to enhance efficiency and workflow.

Led the redesign and release of a new company catalog.

Managed the company’s social media presence across Facebook, YouTube, and LinkedIn to strengthen brand visibility.