My approach is rooted in cross-functional alignment, user-centered validation, and proactive communication throughout the entire product lifecycle—from concept to commercialization. I begin by grounding the team in customer insights through research, ensuring we're solving real problems with meaningful solutions. I work closely with design, engineering, marketing, sales, and operations to define clear requirements, validate assumptions early, and build confidence across the organization.

Key elements of my approach include:

• User-Driven Research: Partnering with research teams to gather insights that shape product design, features, and messaging.

• Clear Documentation: Translating insights and strategy into actionable Market Requirements Documents (MRDs) that serve as a north star for cross-functional teams.

• Frequent Alignment: Leading regular check-ins and milestone reviews with engineering, software, and UX to track progress, unblock issues, and adapt to change.

• Holistic GTM Planning: Collaborating with Sales, Marketing, and Ops on positioning, channel strategy, creative assets, inventory planning, and demand forecasting.

• Test and Learn: Implementing structured beta programs to validate the experience end-to-end—hardware, software, packaging, and support—prior to launch.

• Post-Launch Feedback Loop: Hosting retrospectives to capture wins, challenges, and lessons learned, and sharing those insights with leadership to inform future launches.

This collaborative and structured approach not only ensures the product is successful at launch but also strengthens team trust and creates a playbook for future cross-functional excellence.